Book Review: The Joy Dividend: How Brands Win by Reducing Stress and Sparking Delight by Hamutal Schieber

Book Review: The Joy Dividend: How Brands Win by Reducing Stress and Sparking Delight by Hamutal Schieber

A Nonfiction Business Strategy Novel published on (01/01/26)

I received an Advanced Review Copy (or ARC) on Reedsy Discovery

“When a product perfectly blends form, function, and delight, customers don’t just use it, but they fall in love with it and spread the word.”

This nonfiction book (more like a research guide) looks at how constant stress has changed the way people think, choose, and stay loyal to a product or brand. Instead of chasing more features or novelty, consumers are gravitating toward experiences that feel easier, calmer, and more human. Blending research, real-world examples, and practical frameworks, the book shows how reducing friction, creating moments of joy, and respecting people’s limited time and emotional bandwidth can build deeper, longer-lasting loyalty.

Keywords:

Nonfiction, Business, Consumer Behavior, Strategic Management, Marketing, Strategy, Psychology, Research

My Review:

The book is highly structured and methodical. Each chapter opens with a summary, ends with key takeaways, and often includes practical exercises. It draws on a mix of very recent data (2024–2025 studies) alongside older references, giving the arguments strong contemporary relevance.

The examples throughout are concrete, realistic, and easy to imagine applying in real business contexts. The book contains tables, charts, and dense blocks of information. The small text and volume of technical detail can feel like information overload, especially in mobile format, where some tables become difficult to read. Often, large lists or frameworks are presented first and explained afterward.

The tone of the content presented is academic and highly analytical, like a research-backed thesis. As a book, the pacing can feel challenging to read cover-to-cover. I can envision this book as a companion to a business class, where the content is broken up into weekly readings and lessons, allowing the ideas room to breathe.

Chapter 7 stands out as a highlight and a fitting conclusion. The comprehensive implementation guide provides a clear, step-by-step framework that brings all the concepts together practically and cohesively. After the analytical density of the previous chapters, this section feels necessary and helpful. It offers a thorough, actionable roadmap for product design, implementation, and long-term strategy.

If you want a thoughtful framework you can apply to long-term product, experience, or brand strategy, this book is for you.

TL;DR Star Rating: 4.00

Links for more information

Goodreads

Amazon

Book Review: HUMAN AGAIN: In the AI Age by J.D. Macpherson

HUMAN AGAIN: In the AI Age by J.D. Macpherson

A Nonfiction Novel published by Cairnstone Press on (11/26/25)

I received an Advanced Review Copy (or ARC) on Reedsy Discovery

This nonfiction book on human-computer interaction and AI semantics is centered on understanding and utilizing AI. The author presents AI as a tool, a partner, a co-thinker, an assistant, a force multiplier, and more. The author, a journalist first and foremost, delved into AI use as part of the research for this book. Along with personal experience, the author combines thorough research, providing citations throughout.

Keywords:

Nonfiction, AI, Technology, Humanity, Tool, ChatGPT

My Review:

Although the author says they aren’t explicitly pro-AI or anti-AI, the tone of the book is distinctly AI-forward. The author challenges readers to keep an open mind and offers a wide range of examples showing how AI is already useful, and increasingly necessary to understand and adopt. The concept the author returns to most often is intention in the use of AI.

This book is a journalist’s take on AI. The questions the author poses are uniquely searching and deep, often reading more like a research paper, complete with references at the end of each chapter.

Intertwined with the philosophy and nature of AI in our current moment are practical tips and tools such as avoiding the “AI ick,” creating an AI profile, and having deeper conversations with AI. The book’s real strength lies in the broader context it provides. Rather than a step-by-step guide, it functions as an instruction manual for what thoughtful use of the paid version of ChatGPT can look like and how to achieve that outcome.

The author makes a compelling case for AI’s real-world applications: AI tutoring can increase student engagement, AI brainstorming can help creatives become more innovative, and AI tools at work can improve both enjoyment and focus. The examples are concrete and easy to imagine applying to your own use of tools like ChatGPT and adopting them into your own life.

The core argument, that the future belongs to those who can balance AI efficiency with human insight, appears in different forms throughout the book. This repetition reinforces the idea that AI defines the current era, but meaning still belongs to humans. As the author puts it, “You’re not just shaping text, you’re curating meaning. Welcome to your new role: You, The Editor.” The book argues that AI doesn’t replace who you are but amplifies it. But as AI filters into everything technological and its competitive advantage erodes, intention becomes the true differentiator. Or perhaps, as Syndrome from The Incredibles famously said, “When everyone’s super, no one will be.”

This book is for anyone who hasn’t been paying attention to AI beyond headlines and social media rants. This book is for anyone wanting to start using Chat, level up their game using Chat, or level the playing field with intention.

This novel was published on 11/26/2025 and is available on Amazon here.

TL;DR Star Rating: 4.50

Links for more information

Goodreads

Book Review: USA: The Land with At Least 50 Options: A Hilarious and Eye-Opening Tour of America’s States, One Grocery Aisle at a Time by Robert Okine

USA: The Land with At Least 50 Options: A Hilarious and Eye-Opening Tour of America’s States, One Grocery Aisle at a Time by
Robert Okine

A Non-Fiction Travel Guide published by Fifty Options Press (05/03/25)

I received an Advanced Review Copy (or ARC) on Reedsy Discovery

Summary:

“The humble, beautiful, chaotic places where real food meets real life. Where culture, comfort, convenience, and chaos all live under fluorescent lights.”

This book is full of 51 short essays about each of the different grocery personalities in each state of the US (plus DC). This book is part cultural commentary and  part comedic observation of everyday American life.

Keywords:

Travel, Grocery Stores, USA, Ecotourism, Humor, Essay, Shorts

My Review:

This is not a book about grocery stores. It’s a love letter, an ode, or an epic poem to the land of choices and dinner opportunities: The United States of America. The diversity of grocery stores in America reflects the diversity of the people and the experiences one might have in America.

Each short, quippy chapter describes a different state. Each state is represented by its grocery store: not just what’s on the shelves, but the vibe, the culture, and the personality. It’s like a travel guide, TL;DR, giving you a snapshot of who and what each state is and who or what the people are like in that state.

Why California first? The list is neither alphabetical nor in order of most outlandish to most ‘normal.’ It’s as if the author took the country and arranged it by feel, not geography.

Reading this, I felt like I was watching Forrest Gump when Bubba talks about shrimp. There are numerous varieties, much like the types of potatoes in Idaho or the various milk options in California.

Each word is so intentional, so well-placed, and sometimes they are in bold typeface, giving extra emphasis.

Even when the state’s grocery store stereotype leans on the obvious, it never feels lazy because it is so fun and loudly humorous. Like someone who sees America in all its absurd and beautiful forms.

Everyone eats, so everyone shops. This book is for anyone, even if you don’t live anywhere in the US but want a snapshot of what it’s like to live in any one of the different states. We are a melting pot of flavors – inside and outside of our grocery stores.

You’ll start wondering where you’d want to live, not just by climate or cost of living, but by grocery energy. (I think I identify most with Nevada, which tells you a lot about what kind of person I identify as.)

One of the most fun, funny, and sneakily accurate things I’ve read this year.

This novel was published by Fifty Options Press 05/03/25 and is available on Amazon here.

TL;DR Star Rating: 4.25

Links for more information:

Robert Okine’s Website

Goodreads

Book Review: Money: What I Wish I Knew When I Was Younger: A Cautionary Tale & Lessons Learned for Teens & Young Adults by Brian Siemens

Money: What I Wish I Knew When I Was Younger: A Cautionary Tale & Lessons Learned for Teens & Young Adults by Brian Siemens

A Personal Finance Novel published by Brian Siemens LLC (10/27/20)

First reviewed through Reedsy Discovery

Summary:

Brian Siemens is a financial educator and a public speaker, but he wasn’t always so money savvy. This nonfiction book on personal finance follows Brian’s early relationship with money, the pitfalls you should avoid, and how he learned to manage his finances. Through his own choices with money early on, Seimens shows the reader where he went wrong and how the reader can start off their personal finance journey on the right foot.

Keywords:

Personal Finance, Money, Debt, Student Loans, Personal Loans, Habits, Lifestyle, Quality of Life, Impulse Buying, Budgeting, Money Management Software, Credit Cards, Interest

My Review:

Out of all the personal finance books available, this book stands out because it is geared towards a younger audience. It is both a cautionary tale and a book full of words of advice. It is easy for adults to tell young adults and teenagers to avoid making the same mistakes they did. Usually, this phrase is accompanied by a lecture and a warning to avoid certain pitfalls. In personal finance, these pitfalls are abundant and include credit cards, student loans, impulse buying, etc. Brian Siemens expounds on these pitfalls with well-thought-out details and his own experience. He tells the whole story, including his own. For instance, he brings the reader’s attention to the concept of tax brackets. Even as an intermediate/advanced personal finance enthusiast, I haven’t fully taken tax brackets into consideration. Some of these small details can be very important and if overlooked, as Brian did early in his life, they can lead to poor financial decisions. Bad habits early on can be even harder to break. Even if you don’t know the difference in cost between getting new tires for a truck and getting new tires for a car, you’ll understand why the difference is important after reading this book. Maybe, if you’re a younger reader, you might even start an investment account!

Though this book is short, most of it is to the point and very practical. The last chapter is a tl;dr of advice that sums up the rest of the book. For those with short attention spans, this is a great beginner’s comprehensive guidebook for personal finance that is full of relevant and interesting personal anecdotes. 

I loved reading the quotes at the beginning of each chapter. Typically I skim over quotes like these, but I really enjoyed each of the quotes that Brian Siemens chose. 

This novel was published by Brian Siemens LLC on 10/27/2020 and is available on Amazon here.

TL;DR Star Rating: 4.25

Links for more information:

Brian Siemens’ Website

Goodreads