I’ve really gotten into business cards. I started out making them myself when I was about 13. They advertised that I could crochet and babysit and they contained my phone number and name. Basically one step up from writing that information down on a napkin if I met someone who might want to use those services. In my last year of college I discovered Vistaprint and the online do-it-for you of business cards. Vistaprint is great and so far I’ve created three different business cards with them. Each time I make a better card. The first was very general, which is a bad idea and a good idea all wrapped into one that made it quite ineffective. This was a card that I could hand out at the library or on a bus but not during an interview for a position at an engineering company. I really should have left off the “For Hire” bit. The second business card I crafted was catered toward my author business, i.e. for my book. It was a free card and it is nicely simple but I have been told that the font is almost not readable. Perhaps if I had made the curlicues larger, the differences between letters would stand out more and it would work better overall. This card needs an explanation to go along with it though, which is why I developed the last card. It is a standalone card that if found on the street has all the information one would need to get the idea of who Rachel Barnard is.
In my writing group: Snovalleywrites, my second business card prompted one of the members to get his own. I really liked how his looked and have taken some of his ideas to incorporate them into my third business card (portrait vs. landscape and putting the cover of my book on one side).