Percentage of sales from different outlets:

Ingramspark =42%
Amazon =24%
Createspace =4%
In person =14%
Sales events (MVD/Oddmall/release parties) =16%

Marketing prior to book release: Accounts for 10% of total sales (tracked with pre-order sales)

• February 26 – onward Meetup group (86 people currently) where I posted about all the donuts-related events
• Newsletter started in March
• May 5 – June – Kindle and donuts swag giveaway
• May 19 – June 3 – Local donut shop essay contest and giveaway
• May 22 – onward started weekend writing warriors snippet sharing
• A blog tour including 8 authors/bloggers
  • May 31- Fluffygolarky
  • June 1 – FreeValleyPublishing
  • June 1 – T.A. Henry
  • June 2 – K.J. Farnham
  • June 3 – A Spark in the Dark Blog
  • June 3 – Jo Michael’s
  • June 4 – Frank M. Fisher
  • June 5 – A.R. Rivera
• Paid promotional slot in Ripley Patton’s author’s newsletter
• Thunderclap for the release day June 3rd with a social reach of 282, 508
• Soft Facebook release party on June 3rd

Marketing post book release: Accounts for 52% of total sales

• June 3-4 and June 10-12 =  2 local festivals = 2% of total sales
  • Oddmall in Everett
  • Maple Valley Days
• Personal contacts – donut shop owners, Maple Valley Days committee members, fellow authors, friends = 14% of total sales
• June 25 Neverending Bookshop sales = 14% of total sales
• June 25 Third Place Book sales = 4% of total sales with
• Amazon online sales = 14%
• Createspace online sales = 4%
• Events listed on local news outlets:
  • NIWA calendar and NIWA Facebook page
  • Spingo nmnews.com for Neverending and Third Place
  • Sent to 8 local news outlets with 0% response rate
  • Goodreads/Meetup/Facebook events
  • Events listed variously throughout local outlets:
    • Events2go2.com
    • Onthelistseattle.com
    • socialnseattle.com
    • whereevent.com
    • allevents.in/king

Marketing going forward: Accounts for 38% of total sales

• Ingramspark Third Place Books order = copies still available for purchase account for 38% of total sales
• Weekend Writing Warriors
• Newsletter
• All About the Donuts
• Local Donut Shop Reviews
• Word of Mouth
• Future sales events
  • Capital Indie Book Con
  • Oddmall Holiday Event

All About the Donuts Newsletter from May: