All about the Donuts – Donuts Aftermath! How sales channels/marketing/promotion worked

Percentage of sales from different outlets:

Ingramspark =42%
Amazon =24%
Createspace =4%
In person =14%
Sales events (MVD/Oddmall/release parties) =16%

 

Marketing prior to book release: Accounts for 10% of total sales (tracked with pre-order sales)

 

Marketing post book release: Accounts for 52% of total sales

 

 

Marketing going forward: Accounts for 38% of total sales

  • Ingramspark Third Place Books order = copies still available for purchase account for 38% of total sales
  • Weekend Writing Warriors
  • Newsletter
  • All About the Donuts
  • Local Donut Shop Reviews
  • Word of Mouth
  • Future sales events
    • Capital Indie Book Con
    • Oddmall Holiday Event

 

All About the Donuts Newsletter from May:

newsletter1

newsletter2

newsletter3

 

 

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